Everyone, whether an individual, a start-up or a multi-national, is looking to better know what, where and how to grow.
Opportunities for growth are often all around us, but they tend to be identified as singular options that fall somewhere within four key growth strategies –
- growing bigger by producing and selling more of the same
- operational clarity, efficiency and cost
- new market segments and/or geographies
- new product developments, adjacencies or acquisitions.
Singular strategies, however, usually fail, principally because growth is almost always necessarily achieved across the whole-organisation, not just within one area. Whole-organisation growth has to be emergent, and must embrace all of four growth principles –
- value-creation capability – you can only create what you have the capability to create, and you can only grow on existing capability
- uniqueness – one must be more unique, not less, generic is no option
- coherence – the whole-organisation must be engaged for there to be operational synergy
- meaning – all stakeholders must be motivated within a shared value-creation purpose if execution is to be strong.
The Twelve has unique experience of mapping the value-creation capability of whole-organisations, principally through our proprietary (but open source) instrument and process, Stellar. Stellar is a powerful business frame that presents twelve key questions, the answers to which emerge only over time and after deep reflection and dialogue. The outcome comprises twelve definitions of the organisation’s unique value-creation capability that carry shared coherent meaning, and that enable a clear and accurate analysis, design and evaluation of new growth strategies that can lead to optimally sustainable profitability. Leaders come to a profound understanding of where and how their organisation might grow, both immediately and into the future.
